The Haohuanluo Brand Story

HAOHUANLUO · Authentic Liuzhou Luosifen

One bowl and you're hooked 🍜

A taste of Liuzhou, made with care.


👩‍🍳 The person behind every bowl

Zhang Xiaoxian, founder

Zhang Xiaoxian

“Made with heart, every single bowl.”

According to our brand story, Zhang Xiaoxian began learning the craft in her grandfather’s shop at age 13, spent more than eight years mastering the recipes, and set out in 2012 to share this Liuzhou flavour with the world.

The origin of the brand


🍜 What makes each pack special?

Product components

  • 🍲 Broth — described as simmered for 8 hours with 26 spices.
  • 🍜 Noodles — rice noodles made for a satisfying, chewy texture.
  • 🥬 Toppings — a varied assortment for flavour and texture.
  • 🌶️ Seasonings — selected vinegar and chilli for a distinctive taste.

✅ Production and quality

Quality control

The brand describes its facility as having a Class 100,000 cleanroom and three 38-metre production lines, with quality checks throughout production.


🏆 Brand milestones

Awards and milestones

  • 🥇 No. 1 in online sales for six consecutive years (as stated by the brand).
  • 🥇 No. 1 in the food industry for four consecutive years (as stated by the brand).
  • 🏅 Brussels International Food Expo Gold, 2023.
  • 💡 Brand Innovation Top 100, 2024.
  • 👑 The brand reports high GMV on Tmall and Douyin.

🌍 Where to find us

Retail partners

MakroTops

The brand lists Walmart, AEON, Lotus, 7-Eleven, Makro, and Tops, along with more than 30 supermarkets and over 1,000 online platforms.


🏗️ Our factory

Factory

Liuzhou Dehua Food Co., Ltd. was established in 2015. The brand states that more than 300 million yuan was invested in building its production facility.


🔥 The story continues—and you’re part of it 🙌